What is Covered
Digital Marketing Fundamentals
Ever wondered how marketing actually works? We’ll start with the basics—what marketing is, why digital rules, and how frameworks like AIDA shape campaigns.
You’ll learn to build business models that profit, create buyer personas that feel real, and craft brand stories that stick.
Dive into color psychology (yes, red does make you hungry), master social media channels, and dissect case studies—like how a local café blew up on Instagram.
By the end, you’ll see marketing as a toolkit, not a mystery. Let’s turn theories into your superpower.
USING TOOL :
KEY SKILLS:
#Digital Strategy
#Customer Journey
#Building Persona
Communication and Design
In the Communication and Design Module, we’ll dive into the tools that make your business stand out.
Master Email Marketing, WhatsApp Automation, and SMS Marketing to keep customers hooked.
Learn to design stunning visuals with Canva and build powerful websites using WordPress, WooCommerce, and Shopify.
Whether it’s crafting the perfect email or setting up an online store, we’ve got you covered—let’s make your business unforgettable!
USING TOOL :
KEY SKILLS:
# Canva
#AI LLMs
#WordPress
Social Media Management
Ready to conquer social media? Dive into Facebook, Instagram, LinkedIn, YouTube, Pinterest, TikTok, X (Twitter), and more!
Learn how to optimize profiles (personal and business), master the do’s and don’ts, and explore ad managers like Meta and Google Ads.
Discover how to post, schedule, and use every format—Reels, Stories, Pins, and beyond.
Plus, unlock the power of social e-commerce to turn followers into loyal customers.
Let’s make your brand unstoppable on every platform!
USING TOOL :
KEY SKILLS:
# Performance Marketing
#Social Media
AI and SEO
AI is reshaping SEO—and it’s not just for tech wizards. Imagine using AI to nail Local SEO for your neighborhood café, tweak On-Page content for better rankings, or fix Technical SEO issues like a pro.
Need global reach? AI handles International SEO. Even Programmatic SEO scales content effortlessly.
Tools like Google Analytics and Ubersuggest become your allies, revealing hidden trends, while heatmaps show what visitors actually click. Bing Webmaster?
Yep, AI’s got tips there too. Ready to let robots do the heavy lifting?
USING TOOL :
KEY SKILLS:
# SEO
#Generative AI
#Programmatic AI
Business Automation & PR
Imagine running your business like a well-oiled machine.
Automation tools handle the grind: chatbots answer FAQs 24/7, AI hunts fresh leads, and drip campaigns nurture prospects without lifting a finger.
Meanwhile, your brand’s reputation thrives—craft a relatable personal brand, polish your business image, and master online reputation to dodge crises.
Throw in smart media buys and PR moves to stay top-of-mind. From managing projects to landing headlines, it’s about working smarter, not harder.
Let tech handle the busywork while you focus on what matters: growing trust and closing deals.
USING TOOL :
KEY SKILLS:
# Austomation
#Lead Generation
Frequently Asked Questions
You’re not the first to wonder! Here are answers to the most common questions students ask—from course prep to certifications, tools, and support. Skip the guesswork and dive in confidently!
if you have more questions: email us on support@owepero.com
Nope! This course starts from scratch. We’ll teach you everything—from “What is SEO?” to running Facebook ads. Just bring curiosity and a laptop.
Not at all. We use free tools like Google Analytics, Canva, and ChatGPT. For paid tools (like Meta Ads Manager), we’ll share free trial hacks.
Yes! Live classes are 1.5 hours every day (early morning or late evening, and self-paced materials (videos, quizzes) fit into your schedule. Most students can take training and also work a full daytime job..
We prep you for certifications (like Google Analytics), but exam fees aren’t included. Don’t worry—we’ll guide you on budget-friendly options.
Use our AI mentor for instant help, join live Q&A sessions, or message instructors on Group. No question’s too small—we’ve got your back!